Drift

Drift is a B2B chat platform for converting website visitors into demos and meetings in real time.

What sets it apart is routing intelligence. Drift can tell whether a visitor is a known account from your CRM, a previously identified buyer persona, or a fresh anonymous arrival, and it routes each one differently. A target enterprise account gets handed straight to the AE who owns the territory. A new SMB visitor meets the bot first, then a generalist if intent is high enough to warrant it.

The value goes past the chat box. Drift is really a triage layer for inbound traffic, treating different visitors differently. On B2B sites where a handful of enterprise visits outweigh a flood of SMB volume, that routing is the whole point.

AI features take on the conversation work that used to need a human on the clock:

• Conversation summarization when a rep takes over from the bot
• Intent detection from chat content
• Suggested replies for human agents
• Conversational qualification when sales reps are off-hours
• Meeting booking inside the chat flow

Common workflows by role:

• Sales reps respond to high-intent chat conversations in real time
• Marketing operations sets routing rules based on account data and behavior
• ABM teams use Drift as a real-time conversion layer for target accounts
• Sales leaders track chat-sourced pipeline alongside other inbound channels

Drift is now owned by Salesloft. AI investment has picked up since the acquisition, and the tie-in with Salesloft's broader sales engagement platform keeps tightening. Cadences can fire based on chat content, and account-based marketing programs adjust to what conversations reveal.

A few specifics about the platform:

• CRM integration covers Salesforce and HubSpot natively
• Routing rules layer on top of CRM data, firmographic enrichment, and behavior
• Bot conversations can capture qualification answers before handoff
• Reporting ties chat to pipeline and revenue, not just engagement

Everything here is built around mid-market and enterprise B2B traffic. For SMB or B2C, a simpler chat widget serves the same volume for far less. Drift's pricing and feature depth assume serious inbound traffic with high-value conversions on the line.

Custom enterprise pricing requiring a sales conversation. Pricing typically scales by team size, conversation volume, and feature tier.

Best for mid-market and enterprise B2B sites with meaningful inbound traffic where high-intent visitors can be converted to demos in real time. Not ideal for early-stage startups, where simpler chat widgets work and Drift's price point is hard to justify.