Drift

Drift is a B2B chat platform for converting website visitors into demos and meetings in real time.

The differentiator is routing intelligence. Drift can tell whether a visitor is a known account from your CRM, a previously identified buyer persona, or a fresh anonymous visitor, and route accordingly. AI features handle conversation summarization, intent detection from chat content, suggested replies for human agents, and conversational qualification when sales reps are not available to jump in.

Drift is now owned by Salesloft. AI investment has accelerated since the acquisition, and the integration with Salesloft's broader sales engagement platform is tightening. Cadences can trigger based on chat content, and account-based marketing programs adjust based on what chat conversations reveal.

Custom enterprise pricing requiring a sales conversation. Pricing typically scales by team size, conversation volume, and feature tier.

Best for mid-market and enterprise B2B sites with meaningful inbound traffic where high-intent visitors can be converted to demos in real time. For SMB or B2C use cases, simpler chat widgets serve the volume more cost-effectively.