Zapier AI

Zapier is the connector between every tool in your marketing stack. The AI layer makes it easier to wire those connections up.

Describe a workflow in plain English (something like "when a lead submits the contact form, add them to HubSpot, send me a Slack DM, and create a Linear ticket if they mention enterprise") and Zapier drafts the automation. You can edit the draft, test it on real data, and ship it without writing any code.

You can also drop an AI step inside any workflow to classify, summarize, or enrich data on the fly. A lead description gets categorized by industry before routing. Support tickets get sentiment-tagged and escalated automatically. Blog posts get auto-summarized into newsletter snippets.

Freemium model with a usable free tier covering basic automation, scaling to paid subscription tiers by task volume per month. AI Actions are billed separately based on the underlying AI model usage.

Best for marketing operations teams already living in Zapier. For heavy custom logic or self-hosted automation, n8n or Make offer more flexibility.