Make

Make is a visual automation platform for wiring your marketing apps together so work moves between them without anyone copying and pasting. You build automations on a canvas, dragging connections between the tools you already use, and Make runs them on a trigger or a schedule.

Each automation is a "scenario." You drop in a module for every app or step, draw the line from one to the next, and map which data carries forward. A new form submission can create a CRM record, enrich it, post a Slack alert, and add the contact to an email sequence, all in one scenario that fires the moment the form does.

Make gives you more control than a simpler linear tool over what happens in the middle of a scenario:

• Routers split one trigger into multiple branches based on conditions
• Iterators and aggregators loop over lists and bundle the results back together
• Filters stop a scenario when the data does not meet a rule
• Built-in error handling retries or reroutes when a step fails
• An HTTP module calls any API directly, so an app without a native connector is still reachable

Make connects to thousands of apps, including the ones a marketing stack runs on:

• HubSpot, Salesforce, and other CRMs
• Mailchimp, Slack, Google Sheets, Airtable, and Notion
• Webflow, WordPress, and Shopify
• Meta and the major ad and social platforms

AI fits into a scenario like any other step. Native connectors to models from OpenAI and Anthropic let a scenario generate a caption or classify an inbound message, then pass the result to the next module. Make also ships an AI assistant that helps build scenarios and an Agents feature for automations that pick their own next step instead of following a fixed path.

Common workflows by role:

• Demand gen routes and enriches new leads, then alerts the right rep
• Social and content teams auto-publish across channels and draft copy with AI inline
• Lifecycle marketers trigger sequences off product or behavior events
• Marketing ops syncs data between tools and keeps records clean

Pricing runs on operations. Every time a module does something inside a scenario, that counts as one operation, and your plan sets how many you get each month. Freemium model with a free tier capped at a monthly operations limit, scaling to paid tiers by operations volume, scenario speed, and team features.

Best for marketing-ops and growth people who have outgrown one-step automations and want visual control over branching, data, and volume. Not ideal for someone who just needs a single trigger wired to a single action with no learning curve, where a more linear no-code tool is gentler to start.