Lindy

Lindy is an AI agent platform where you build "Lindies" that handle specific marketing and sales workflows the same way a junior teammate would. Instead of stitching together Zapier zaps, GPT prompts, and SDR scripts, you describe what you want the agent to do, give it access to the tools it needs, and it runs the workflow for you.

So the use case is the long tail of repetitive marketing operations that fall between "automate with rules" and "hire a person". Things like inbox triage, lead enrichment, demo scheduling, and meeting prep where each task needs judgment but the judgment is repeatable once it's been observed a few times.

The agent builder works in plain English with tool grants:

• Describe the trigger (e.g., "when a contact form lands in HubSpot")
• Describe the actions ("check the company size, route to the right SDR queue, draft a personalized intro email")
• Grant access to the underlying tools (HubSpot, Clearbit, Gmail, Slack, Calendar)
• Test the agent against past events, tune the prompt, ship it

Then the agent runs every time the trigger fires, learns from corrections, and surfaces decisions you should review. The "human in the loop" mode lets a marketer approve outputs before they send for a warm-up period, then graduates to fully autonomous once trust is established.

Common workflows by role:

• Demand gen teams build agents for lead routing, enrichment, and SDR-assist
• Field marketers build agents for event follow-up at scale, with personalized recaps per attendee
• Content marketers build agents that monitor brand mentions and draft responses for review
• Marketing ops teams replace one-off Zapier flows with agents that handle the whole branching decision tree

Plus the agent template library lets teams clone existing patterns instead of building from scratch. A team that has never built an agent before can clone a lead-routing template, swap in their CRM credentials, and have it running in an afternoon.

A few specifics worth knowing:

• Native integrations with HubSpot, Salesforce, Gmail, Outlook, Slack, Notion, and the major calendar tools
• Voice and email agents are first-class; agents can handle inbound calls and reply to email threads, not just trigger downstream tools
• Pricing scales by tasks executed per month and the number of active Lindies
• Free tier covers individual use for getting a feel for the product

Now, the position versus alternatives matters. Zapier and Make handle deterministic workflows where every step is known. Lindy handles workflows where the next step depends on context the agent has to read and reason about. They're complementary at small scale and competitive at larger scale.

Freemium with paid tiers scaling by tasks per month, number of active agents, and team seats.

Best for marketing and revops teams that want to automate workflows requiring judgment, not just deterministic rules. Not ideal for teams whose automation needs are entirely rule-based, where Zapier or Make solves the problem with less abstraction.