Apollo.io alternatives
B2B contact database and outbound sequencer.
Sweet spot: B2B marketers running outbound without enterprise data budget.
8 sales & crm tools worth comparing, listed below.
1.Warmly
Free + paid plansIdentify the companies and people on your website, then act on it.
Why pick it:B2B demand gen and sales teams that want to identify and act on the accounts already visiting their site instead of waiting for form fills.
2.6sense
Paid (subscription)AI account intelligence and ABM orchestration for B2B.
Why pick it:B2B companies with named-account ABM motions and deal sizes large enough to justify enterprise tooling.
3.Cognism
Paid (subscription)B2B contact data with AI buying signals, GDPR-clean.
Why pick it:B2B teams targeting European markets where GDPR compliance is non-negotiable, or US teams wanting AI buying signals on a clean contact base.
4.Clay
Paid (subscription)Data enrichment and AI signals for B2B sales.
Why pick it:B2B sales and growth teams running outbound where contextual signals matter more than raw contact volume.
5.Smartlead
Paid (subscription)Cold email infrastructure with unlimited mailboxes and deliverability automation.
Why pick it:Outbound sales agencies and teams pushing tens of thousands of cold emails a month where deliverability is the bottleneck.
6.Lemlist
Paid (subscription)Cold outreach with AI personalization for B2B sales.
Why pick it:B2B sales teams running cold outbound at small-to-mid scale where per-prospect quality matters.
7.Gong
Paid (subscription)Revenue intelligence that records and analyzes sales calls.
Why pick it:B2B teams with an active sales motion and enterprise budget.
8.HubSpot Breeze
Free + paid plansHubSpot's AI suite for content, lead scoring, and customer support.
Why pick it:HubSpot customers who want native AI features.
Want to know more about Apollo.io? See our full page on Apollo.io →