Gong

Gong records and analyzes your sales team's calls. The AI features extract topics, sentiment, competitor mentions, and customer objections across thousands of conversations.

Marketing teams undervalue Gong. Sitting in on 20 sales calls in your category will teach you more about your buyers than any external research project. The voice-of-customer data flows directly into messaging, positioning, content topics, and competitive intel work.

Specific features that marketers use: filter calls by deal stage to hear what closes, search for any mention of a competitor by name, and track which objections show up most often in losing deals. Smart Trackers flag specific phrases whenever they come up, and the recent Gong Cheat Sheet pulls a deal's history into a single summary before internal meetings.

Enterprise pricing with custom quotes per organization. Per-seat licensing with volume discounts for larger sales teams.

Best for B2B teams with active sales motion where call data can inform marketing decisions. For early-stage teams without a sales function, simpler meeting transcription tools like Otter.ai cover the basics at much lower cost.