What is Lavender?
Lavender grades your outbound emails as you write them, in Gmail or Outlook.
The score is based on data from millions of sent emails and their actual reply rates. As you type, Lavender flags emails that are too long, too jargon-y, asking too many questions, or hitting other patterns that correlate with low replies. The feedback updates in real time as you edit.
It also offers personalization assist: paste a prospect's LinkedIn URL and Lavender pulls public info from their profile, then suggests opening lines that reference specifics about the person. Output quality varies by how much public information exists, so review before sending.
Team features include analytics dashboards for sales leaders to see which reps are writing well and which are struggling with reply rates across the team.
Freemium model with a free tier covering a small number of emails per day, scaling to paid subscription tiers with unlimited emails, advanced personalization, and team management.
Best for SDRs and outbound-heavy marketers writing 20+ cold emails a day. Not the right fit for broadcast email campaigns where one-to-one optimization does not apply.
