Attentive

Attentive is a marketing platform built for consumer brands that lean on text messages, with email alongside it and AI helping write and target the sends. It is best known for SMS: growing a subscriber list and running the automated texts that drive a big share of e-commerce revenue.

The starting point is list growth. Attentive gives you sign-up units, like pop-ups on the site and keyword opt-ins, that collect subscribers the compliant way. Consent and the two-tap opt-in flow are handled for you, which matters because SMS carries real legal rules a marketer does not want to get wrong.

From there you build journeys that send the right text at the right moment:

• Welcome series when someone subscribes
• Abandoned cart and browse-abandonment reminders
• Back-in-stock and price-drop alerts
• Post-purchase follow-ups and win-back flows

Messaging runs two ways. Subscribers can reply, and you can set up conversational flows that answer questions or point someone back to a product, so a text thread does more than blast a promo.

AI sits across the platform rather than in one feature. It drafts message copy, suggests the send time a subscriber is most likely to act on, and helps build audiences from behavior and purchase history. The idea is less guessing about what to send and when.

Attentive leans hard on deliverability and compliance. It manages carrier relationships so messages actually land, and it keeps opt-ins and regional rules in line, which is the unglamorous part of SMS that sinks programs run on lighter tools.

It connects to the systems a retention team already runs on:

• Shopify and other e-commerce platforms
• Major CRMs and customer data tools
• Loyalty, reviews, and subscription apps

Common ways teams use it:

• E-commerce brands make SMS a primary revenue channel next to email
• Retention marketers grow and segment lists, then automate the lifecycle
• Marketers run conversational texts for launches, drops, and concierge
• Growth teams capture opt-ins at signup and checkout

Enterprise pricing with custom quotes per brand, generally scaling by subscriber list size and send volume across SMS and email.

Best for consumer and e-commerce brands with enough subscribers to make text a real channel, that want SMS and email in one place with compliance handled. Not ideal for B2B or early-stage stores without the list size to justify an enterprise messaging platform, where a simpler email tool covers the need.