Brand24

Brand24 watches the public web for mentions of your brand and reads them for you. You give it a keyword, usually your company or product name, and it pulls what people post across social platforms, news sites, blogs, forums, podcasts, and review sites, close to the moment they post it.

Most teams can't realistically check a dozen platforms by hand every morning, and that monitoring is the job it takes over. When a complaint starts spreading, you hear about it the day it happens rather than the following week. A campaign you just ran shows up as a measurable jump in mentions, which helps when someone asks whether it did anything.

The dashboard handles the monitoring basics:

• Mention volume over time, with unusual spikes flagged
• Sentiment on each mention, including the sarcastic and slang-heavy ones
• Reach and estimated impressions
• The accounts with the most pull in the conversation
• Trending hashtags and topics tied to your keyword

The AI sits on top and summarizes the conversation so you aren't scrolling thousands of posts. It flags anomalies when volume or sentiment shifts fast. A chat assistant answers questions in plain language, like what people are unhappy about this week, against your own mention data instead of the open internet.

Who actually uses it:

• PR teams watching reputation and catching problems early
• Social media managers finding conversations worth joining
• Product marketers tracking how a launch is landing
• Competitive intel teams following what's said about rivals
• Influencer marketers finding people already talking about the category

Alerts keep it from becoming a dashboard nobody opens. A daily digest lands in your inbox on schedule. A Slack ping goes out the moment a high-reach mention appears, and a separate storm alert fires when volume jumps past your normal range.

A few specifics worth knowing:

• Sources include X, Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit, and Bluesky, plus news, blogs, forums, podcasts, and reviews
• Sentiment and AI insights run across many languages
• Reports export as branded PDFs for clients or execs
• Slack and email alerts surface the mentions that matter

Social listening only pays off when there is conversation to listen to. A company nobody is discussing yet will see a sparse dashboard, and the value grows as that changes. It reads public posts, so private DMs and closed communities stay out of view.

Brand24 is a paid subscription with a free trial, priced by tracked keywords, monthly mention volume, and team seats.

Best for marketing and PR teams that need to track brand reputation, sentiment, and competitor chatter across the public web from one place. Not ideal for brand-new companies with little online conversation yet, or for teams that only need to schedule and publish posts.