Adobe Firefly

Adobe Firefly is the AI image generation built into Photoshop, Illustrator, and Premiere. The Generative Fill feature inside Photoshop is where most of the value is: select a region, describe what you want, Firefly fills it. Background extension, object removal, aspect ratio adaptation, and product photo cleanup all work the same way.

The standalone Firefly web app also handles text-to-image, generative recolor for vector artwork, and stylized text effects. Quality on the standalone is less distinctive than Midjourney for purely creative work, but the integration into existing Adobe workflows is the real advantage.

Firefly is trained on Adobe Stock and public domain content, so commercial use is safer than other generators. Adobe provides indemnification for enterprises using Firefly in commercial work, which removes legal friction for brand teams.

Included with Adobe Creative Cloud subscriptions for paid CC users. Standalone subscription tiers are available for users not on the full CC suite.

Best for marketing teams already using Adobe Creative Cloud who need commercially safe AI imagery integrated into existing design workflows. For more artistic or distinctive creative output, Midjourney offers broader visual range.