Recraft

Recraft is an AI image generator aimed at people who need on-brand visuals rather than one striking picture. It does the usual photographic and illustrated generation, and it also produces real vector graphics and SVGs, icons, and product mockups, all held to a single brand style if you want.

Most of these images end up inside a real brand system, not a gallery. A social graphic, an icon set, a hero illustration, and a product mockup all have to look like they came from the same place. Recraft is organized around that rather than around novelty.

What sets it apart from a general image model:

• Brand style sets: build a style from your own images, then generate everything in it
• Vector and SVG output, so logos and icons scale cleanly and stay editable
• Exact brand colors fed in as input, so the output matches your guidelines
• Mockups that drop a design onto products, screens, and scenes
• Real control over size, position, and layout, not just a prompt and a hope

The editing tools live in the same place. You can pull a background, upscale, inpaint, or recolor a generated image without exporting to Photoshop first. That counts for something when a campaign visual is due and you are three rounds of revisions deep.

Who uses it day to day:

• Social media managers generating on-brand post graphics in a saved style
• Designers producing icon sets and vector illustrations from prompts
• Ecommerce teams building product mockups and lifestyle scenes
• Content marketers making blog headers that match the rest of the brand

There is an API for generating visuals programmatically, which is how teams turn out dozens of on-brand ad variants without a designer opening each one.

A few specifics worth knowing:

• Vector output is genuinely editable, not a raster image traced afterward
• Brand style sets and brand colors keep a campaign visually consistent
• Background removal, upscaling, inpainting, and recoloring are built in
• The API handles bulk and programmatic generation

Recraft is at its best when consistency and reusable assets are the point. For a quick photorealistic one-off or some cinematic concept art, a general model like Midjourney usually produces a more arresting single image.

Recraft runs on a freemium model: a free tier with daily image credits, then paid tiers that scale by credits, features, and team seats.

Best for designers and marketing teams that need on-brand graphics, vector assets, and consistent campaign visuals from one tool. Not ideal for teams that just want the occasional photorealistic one-off, where a general image model is simpler.