Frase

Frase is the budget version of Surfer SEO. Same basic workflow: enter a keyword, get a content brief based on what is ranking, then write to spec.

The Question Mining feature pulls actual questions from "People Also Ask" boxes and Reddit threads, giving you a list of real queries to build outlines around. The built-in AI Writer drafts paragraphs that fit the brief, so you can move from research to first draft without switching tools.

Frase also handles competitor analysis (side-by-side comparison of your draft against top-ranking pages) and basic keyword research. Google Docs export and WordPress integration cover most publishing workflows for small teams.

Paid subscription with tiers scaling by content reports per month and team features. Lower tiers cap the number of saved documents.

Best for solo marketers and small content teams publishing a few SEO posts a month. If you are publishing 20+ posts and SEO is a top-three growth channel, Surfer or Clearscope offer more depth and sharper recommendations.